Tucker Seeks Input on Brand at Public Meeting

TUCKER, Ga. (May 2, 2019) – The City of Tucker is hosting a public meeting on May 7 to engage the community in its ongoing branding campaign. The effort is being led by Atlanta-based sky design, who contracted with the City to direct the process.

“From the trains to the people to Main Street, there’s a lot to love about Tucker,” said Communications Director Matt Holmes. “Unfortunately, that means that if you ask 10 different people how they would define Tucker, you might get 10 different answers. This branding process should help us gain consensus on what Tucker is and how we present that with a unified voice.”

The public meeting will begin at 7 p.m. at the City Council Chamber at 4228 First Avenue. The consulting team will offer a short presentation with some sample logos and taglines and then open up to the audience for questions and feedback. Participants will also have the chance at the end of the meeting to speak one-on-one with the consultants about how they see Tucker’s brand.

“As part of our effort to fully capture the spirit and authenticity of the City of Tucker, sky design is eagerly looking forward to listening and engaging with the Tucker community,” said Tiffany Chen, Vice President of sky design. “In this meeting, we aim to gain better insight as to the community’s understanding of what makes Tucker so special and also receive feedback on our progress thus far. We are very excited to be part of such an important point in time in Tucker’s evolution that will help define and identify Tucker moving forward.”

sky design is an industry leader in branding and marketing. Their professional staff have executed projects for cities including Decatur, Dunwoody and Suwanee, as well as a diverse set of entities ranging from business groups to minor league baseball teams.

Tucker was established as an unincorporated part of DeKalb County in 1892. In 2015, 74 percent of voters approved a referendum to incorporate Tucker as a city. Providing services like Parks and Recreation, Planning and Zoning, and Code Enforcement, the City of Tucker is now in its fourth year of operation.

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