Business of the Month - Peachtree Immediate Care

Peachtree Healthcare ribbon cutting ceremony.

Healthcare is an ever-changing field and one of the newest concepts in healthcare, Peachtree Immediate Care, is coming to one of Tucker’s busiest intersections.

“It is right here next to Chipotle, across from Chick-fil-A, lots of traffic, lots of visibility,” says Bill Miller, CEO of CRH Healthcare, which owns Peachtree Immediate Care.

Miller is correct; the intersection of Lawrenceville Highway and Hugh Howell Road sees thousands of cars each day. For years, however, those drivers passed by a weathered, run-down building that once housed Jack’s Package Store. The building was completely renovated last year, and Peachtree Immediate Care signed on as a tenant earlier this year. Suddenly, a longtime eyesore was gone, and, in its place, a new, state-of-the-art medical facility was opened.

It was such an improvement to the commercial area that dozens of business leaders and elected officials turned out for a ribbon cutting celebration on November 12 to welcome the new location.
“It’s really a great opportunity for us to show off what we can do, not only in the facility and the location, but then also our team that will serve the community here,” Miller explains.

Since 2013, six different brands have been consolidated into the Peachtree Immediate Care brand, Miller says. They’ve since partnered with Emory Healthcare in the Atlanta area to be the urgent care provider for Emory. Peachtree Immediate Care now features more than 30 clinics across the metro Atlanta area. Their goal is to fill the void for patients who can’t get an appointment with a primary care doctor, yet have a low acuity need that may not be suitable for a visit to the emergency room.

“Today’s healthcare environment is changing all the time and we know the difficulties of it,” Miller says. “It’s on TV, it’s talked about all the time and we think urgent care is part of the solution, not part of the problem.

“We say we want to deliver the perfect patient experience every time and that starts before you walk in the door. That starts on the web, that starts if you call us and you’re looking for a place that’s nearby your house. We want to be there and be easy to find, easy to check in online before you get here.”

Peachtree Immediate Care is located at 4327 Hugh Howell Road in Tucker. Patients can make an appointment online at www.peachtreemed.com.

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