She realized that vision with Nailed It D.I.Y. Studio, which opened last month in downtown Tucker in the space formerly occupied by a similar business, Custom Crafts by You. Nailed It is a joint effort combining Chrissy’s love of projects with her husband Peter’s business acumen. They plan to mix those areas of expertise with a warm hospitality that will make them a community staple for crafters of all skill levels.
“Anyone can walk in off the street,” Chrissy explained at the business’ ribbon cutting on March 13. “They can go to the design center, pick their wood base, pick their design…pick their wood, sit down at the bar and we walk them every step of the way through the D.I.Y. project.”
Chrissy made the decision early on to partner with Nailed It, a franchise based out of South Carolina. The business, established in 2014, currently has 27 locations across 10 states. The Tucker location is the first in Georgia, with another location slated to open in Fayetteville later this year.
The success of the Tucker location will have a lot to do with developing a loyal group of “regulars”, but Chrissy sees another important revenue stream that she hopes to capitalize on: the party market. She is planning on everything from kids’ birthday parties to youth camps to scout outings, even hosting women for bachelorette parties, bridal and baby showers.
“D.I.Y. is not just a trend,” she said. “It gives people skills that are marketable for the future, especially young people. The part that I love the most is the relationships people can build and that I can build with people as they come in the door.”
As for the location, right in the heart of Tucker, that has significance, too.
“We moved away from here as our kids grew up and we just want to be back in Tucker,” she reflected. “We love what they’ve done to the downtown area. It’s fantastic. It’s very cute and we like the vibe.”
Nailed It D.I.Y. Studio is located at 4292 Railroad Avenue in downtown Tucker. You can find them online at tucker.naileditdiy.com, as well as on Facebook and Instagram.