Business of the Month: Profile by Sanford


Will and Latonya Johnson chose to make some lifestyle changes in 2019. The husband and wife are eating better, exercising and making smarter decisions. It’s led them as a couple to lose 60 pounds. Some people would take those kinds of strides and share their diet story with friends and neighbors. Instead, the Johnsons decided to make it their business.

“Profile by Sanford is a program that was designed by doctors,” Latonya explains. “What it does is it creates a personalized plan for you to not only lose weight but to maintain it and sustain it for life.”

After the success the Johnsons had with Profile by Sanford, they contacted the South Dakota-based company and inquired about franchising opportunities. With some market research and looking at real estate around the Metro Atlanta area, the couple chose to come to Tucker.

“One thing I like about Tucker is really the involvement of the community,” Will said at the July 15 ribbon cutting for their location at Tucker Meridian Shopping Center. “As I started doing my research, I found that Tucker really fits our culture and what we’re trying to accomplish.”

According to the Johnsons, Profile by Sanford works primarily with adults, mostly female, but they also have programs for children and families who are battling obesity. They say it’s not about dieting, but about making fundamental changes to your daily habits.

“The primary focus is for everybody to live a healthy life, make a lifestyle change and teach them about nutrition activity,” Will explains, adding the end result is “to really have a long, successful life and be healthy.”

Profile by Sanford is located at 4280 Lavista Road. You can find them online at

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